Hi, I’m Liam,

Best Selling Author, Public Speaking Coach & Marketing Leader

How it all started

I know what it is like to feel frozen in front of an audience. Back in university, I had a fear of public speaking, experiencing a racing heart, sweaty palms, and the fear of embarrassing myself in front of others.

This was a feeling I wanted to get rid of. Speaking is everywhere: social situations, job interviews, the workplace. It wasn’t something I could avoid forever.

That experience stuck with me and became the foundation of my work. It taught me how to overcome public speaking anxiety and inspired me to develop practical, repeatable methods to help others speak confidently without feeling overwhelmed.

Liam Sandford speaking in a recording studio

The Intersection of Public Speaking and Marketing

As a marketing leader, I have crafted stories and presentations that engage audiences, influence decisions, and drive results. My background in storytelling and marketing gives me a unique perspective on how people position themselves and their ideas, whether within their organisation or on a larger stage.

I help my coaching clients overcome their fear of public speaking, whilst thinking about their personal and professional brand, ensuring they communicate with clarity, impact, and authenticity. Many people have brilliant ideas but feel unable to share them confidently. By combining marketing strategy, storytelling, and public speaking coaching, I help clients speak with confidence to elevate their brand while staying true to themselves.

Liam Sandford speaking

Public Speaking Coaching

The benefit of previously having a fear of public speaking is that I understand where my clients are coming from. I can see it from their perspective and understand how big those barriers can feel. Many clients come with questions like:

  • ‘How do I stop freezing when I speak in public?

  • ‘How can I present my ideas clearly without panicking?’

  • ‘I want to be confident, but I feel like I will embarrass myself.’

Having faced these challenges myself, I know the anxiety, frustration, and self-doubt that comes with public speaking. My role is to guide you through it step by step.

Effortless Public Speaking Logo

Creating the Nano Speech

I developed the Nano Speech framework to make public speaking simple and repeatable. The Nano Speech can be 10 seconds long or 1 hour. I built it as a framework that makes public speaking practice relevant in non-pressure, every day environments. Every speech or presentation is broken into three parts: Open, Body, and Close, but not how you traditionally think about it. By focusing on structure, clarity, and storytelling, my clients communicate their ideas confidently, whether in a social setting, team meeting, or keynote address.

The Nano Speech Public Speaking Framework

Effortless Public Speaking

In 2022 I became a Best Selling Author, writing Effortless Public Speaking. With real life experiences, both my own, and from coaching clients, the book is full of tools and techniques that will help you speak stress free, with confidence and help you go from afraid to effortless public speaking. This book was designed to be the zero to one of how to get started even if you hate public speaking right now. Most public speaking advice can be unhelpful for beginners because it doesn’t meet people where they are at. I wrote this book with the advice I needed all those years ago in the university lecture theatre when my fear of public speaking left me uncomfortable, overwhelmed, and embarrassed. It is the roadmap to go from stressed to effortless public speaking.

3 ways I can help you

1 Effortless Public Speaking Intro Course

Receive a free email course from me walking you through how to remove stress from presentations to become a confident public speaker.

2 Effortless Public Speaking

Get a copy of my #1 Amazon Best Selling Book. Learn to speak stress free, with confidence and make speaking your competitive advantage.

3 Public Speaking Articles

Visit the article library to read about how to become a confident speaker, use AI to help you with public speaking and how to use public speaking as an effective marketing channel