How to Use the Nano Speech Framework in Marketing to Engage, Persuade, and Convert Customers
Liam Sandford
Liam Sandford is a public speaking coach, marketing leader, and 2x best-selling author, including the book Effortless Public Speaking. He helps introverted professionals and leaders take control of public speaking anxiety and use speaking to market themselves, build influence, and communicate with impact.
Marketing is about connecting with your audience, delivering value, and inspiring action. Yet even the most skilled marketers often struggle to communicate complex ideas clearly, especially in presentations, pitches, or conversations that drive real business growth.
The Nano Speech Framework which I created to make public speaking simple, engaging, and easy for anyone to build confidence as a speaker, is the solution. While I created it for public speaking, its structure can also be applied in marketing, sales, and any written communications. By using the Nano Speech, marketers can create clear messages, build authority, and drive action, turning every conversation and presentation into a measurable growth opportunity.
What is the Nano Speech?
The Nano Speech is a three step public speaking framework that structures communication into Open, Body, Close. It simplifies any message while maximizing engagement, clarity, and persuasiveness.
Unlike traditional public speaking techniques that rely on agendas, repeated points, or overly detailed slides, the Nano Speech focuses on immediate attention, delivering clear messages, and ending with a clear next step.
It is flexible enough to work for presentations, sales pitches, internal updates, and even casual conversations while ensuring every communication aligns with business goals. Marketers can leverage it to make every touchpoint with prospects, clients, or employees purposeful and impactful.
Why I Created the Nano Speech
I created the Nano Speech because I once had a fear of public speaking and needed to overcome it without throwing myself in the deep end. This is a technique I now use with my public speaking coaching clients, marketing clients and in my 9-5 as a marketing leader. It is the tool that helps my clients scale from conversations to presentations quickly with confidence to help elevate their brand and communicate with impact.
Often marketers and business leaders struggle to communicate with impact, especially when public speaking. Long winded presentations, unclear messages, and disengaging talks often fail to deliver measurable results.
The framework addresses three core challenges:
Clarity: Define you main points in one sentence. If you can’t deliver in one sentence, your audience won’t stand a chance. Everything else is backing that up with stories, data, and examples.
Engagement: Capture attention from the very first sentence and maintain it throughout your communication. Avoid agendas and long lists that put people to sleep.
Action: End every interaction with a clear next step to move your audience towards their desired outcomes.
By applying the Nano Speech to marketing and sales, every communication becomes strategic, actionable, and growth oriented. It turns ordinary presentations or conversations into high impact business tools that generate measurable ROI.
Using the Nano Speech in Marketing and Sales Presentations
Marketers often face the challenge of keeping audiences engaged during presentations. Using the Nano Speech ensures presentations are focused, concise, and persuasive, while also positioning you as a credible authority.
Open: Grab Attention Immediately
Start with something that sparks curiosity or relevance. Examples include:
“70 percent of campaigns fail to reach ROI goals?”
“Imagine reducing your acquisition cost by 30 percent in three months.”
This step ensures that your audience immediately wants to pay attention. The Open stage can also include short stories, startling statistics, or questions that make the audience reflect on their own challenges. For marketing presentations, this could mean presenting a surprising industry insight or highlighting a common mistake most companies make.
Body: Deliver Your Key Message
Deliver each key message clearly and expand it with examples, stories, or case studies.
Demonstrate measurable results rather than product features.
Share examples your audience can relate to.
Keep content concise, relevant, and actionable.
For example, instead of talking about your software’s features, illustrate how a client used it to increase lead conversion by 25 percent in one month. By using the nano speech you can keep your audiences engaged, improve retention, and make follow up conversations much easier. If you are clear, your audience will understand quicker and be in a position to convert.
Close: Provide a Clear Next Step
End with a specific action. Examples include:
Something the audience can do to solve the problem you have been speaking about (non-related to you or your product to build trust)
Downloading a resource
Taking a decision on a proposal
A strong close ensures your presentation translates into tangible outcomes, whether leads, approvals, or conversions. It also reinforces your authority by leaving the audience with something they can apply immediately. The goal of the close is to remove friction for the audience in taking action.
By applying this structure consistently, marketers can transform every presentation from a generic talk into a business growth opportunity that builds trust and encourages action.
Using the Nano Speech When Closing Deals
Sales conversations often fail because messages are overcomplicated, unfocused, or revolve around the product or service, rather than solving a problem for the customer. The Nano Speech provides structure and clarity, ensuring prospects understand value quickly and take action.
Open: Align With Their Needs
Start by acknowledging their specific challenges:
“I understand your team struggles to track campaign ROI efficiently.”
This shows you have listened, that you understand their pain points, and positions your message as highly relevant. Starting with empathy builds trust, which is critical in marketing and sales conversations.
Body: Show the Solution
Focus on how your solution addresses their challenges. Use short examples or case studies for social proof:
“Working with [name other customer] we reduced [metric] by 40%”
This step highlights benefits, not features. By keeping one core message and reinforcing it with evidence, you make it easy for prospects to see value and retain the message. Removing friction is the goal.
Close: Drive Action
Finish with a simple, clear next step:
Understand what they need to move forward
Book a strategy session
Commit to the next discussion
The Nano Speech ensures sales conversations remain focused, persuasive, and actionable, reducing confusion and increasing the likelihood of a successful outcome. Remember, it’s not about you or the organization making the sale, it’s about whatever the customer needs. Your job is just to make sure you are removing friction for them in the process.
By using this approach repeatedly, sales teams can also shorten sales cycles, improve conversion rates, and create repeatable scripts for different client types or industries.
Using the Nano Speech to Create Engaging Written Marketing Content
The Nano Speech can be applied to other marketing communication. Ultimately it is the same structure you should be using in your other content: hook the reader, deliver clear information, end with a CTA. Written content such as emails, newsletters, blogs, and landing pages can benefit from the nano speech framework.
Open: Hook Your Reader
Grab attention immediately with a headline, question, or bold statement:
“Most campaigns fail before launch. Here’s why.”
“The one framework that makes every marketing message clear.”
A strong hook encourages readers to continue engaging with your content and positions you as an expert from the first line.
Body: Deliver One Core Message
Focus on clarity of message. Be able to write your main point in one sentence. Everything around that is supporting information through examples, statistics, or stories. This makes the audience understand quickly while keeping them engaged.
The Nano Speech can help make your written communication more scannable so that your audience can takeaway the key message in seconds rather than minutes. This is particularly important when using written social media platforms like LinkedIn, X or Facebook. You are making your content easy and frictionless to consume.
Close: Inspire Action
End with a strong CTA that directs the reader to the next step:
An actionable item for them to takeaway
Scheduling a call, booking a demo, downloading a guide, subscribing to your channel etc.
The Nano Speech ensures written marketing content is structured, clear, and persuasive, improving engagement, retention, and conversion rates.
Using the Nano Speech in Social Media Videos
The Nano Speech was designed to be used in any speaking environment. In its most basic form, it can last just 10 seconds. This makes it the perfect structure for your short form video content.
Open: Hook in Seconds
All marketers know about trying to hook your audience. The same goes with the Nano Speech framework. Craft a compelling hook, and test the hooks across multiple videos to refine and know what works with your social media audience.
Body: Deliver One Actionable Insight
Focus on one idea per video. Use stories, examples, or demonstrations to make it digestible and memorable. Remember that during the edit you should be including captions, B-roll and sound effects to ensure it is the most engaging video it can be. This is particularly important in the attention economy.
Close: Encourage Action
End with a single CTA. This doesn’t have to be about your business, or contact capture. In fact, if your CTA is an action they need to take themselves, you are more likely to build trust and have better conversions over time. Use calls to action, calls for engagement, and calls to conversation to diversify the ask in each video.
By applying the Nano Speech consistently, marketers can turn social media videos into strategic growth tools rather than random content. Every video becomes a meaningful touchpoint in your audience’s journey.
TLDR: Using the Nano Speech in Marketing
The Nano Speech framework makes every marketing communication engaging, clear, and actionable.
Open, Body, Close ensures attention, clarity, and action.
Apply it to marketing and sales presentations to educate, engage, and convert.
Use it in sales conversations to simplify messaging and close more deals.
Structure written content with Nano Speech for clarity and persuasion.
Apply it in social media videos for attention, insight, and engagement.
To learn more about how to use the Nano Speech in marketing, check out the Ultimate Guide to Public Speaking in Marketing.
More From Liam Sandford
Read my book: Effortless Public Speaking. Learn how to speak confidently, reduce stress, and turn public speaking into your competitive advantage. These actionable public speaking tips will help you improve your presentation skills for any audience.
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