Privacy Policy

Last updated: 27 April 2026

This Privacy Policy explains how Liam Sandford ("we", "us", "our") collects, uses, and protects information you provide when you visit liamsandford.com (the "Site"), subscribe to communications, contact us, or use any service offered through the Site.

We are the data controller for personal information collected through this Site for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Liam Sandford Email: liam@liamsandford.com Website: https://liamsandford.com

If you have any questions about this Privacy Policy or about how your data is handled, please contact us using the email address above.

2. Information we collect

We collect personal information in the following ways:

Information you provide directly:

  • Subscribe form — first name and email address, used to send our newsletter and related communications.

  • Contact form — name, email address, and any message content you choose to share.

  • Booking/coaching enquiries — name, email address, and details about your enquiry.

Information collected automatically:

  • Analytics data — pages visited, time on site, referring URL, device type, approximate location (country/region), via Google Analytics 4.

  • Cookies and similar technologies — see Section 7 below.

  • Server logs — IP address, user agent, request timestamps, used for security and abuse prevention.

We do not knowingly collect information from anyone under the age of 16.

3. Why we collect this information (legal basis)

Under UK GDPR, we rely on the following lawful bases:

  • Consent — when you tick a subscribe box, submit a contact form, or accept non-essential cookies, you consent to processing for that specific purpose.

  • Legitimate interest — to operate, secure, and improve the Site, to respond to enquiries, and to measure aggregate website performance.

  • Contract — when you have signed up for a service (such as coaching), we process information necessary to deliver that service.

  • Legal obligation — where we must process data to comply with applicable law.

4. How we use your information

We use the information we collect to:

  • Send the email newsletter and related content you have subscribed to receive

  • Respond to enquiries submitted through the contact form

  • Deliver coaching, speaking, or consulting services you have engaged us to provide

  • Understand how visitors use the Site so we can improve content and structure

  • Maintain the security and integrity of the Site

  • Comply with legal and regulatory obligations

We do not sell, rent, or trade your personal information.

5. Who we share your information with

We use trusted third-party service providers to help operate the Site. These providers act as data processors on our behalf and are bound by data protection terms. Current processors include:

  • Squarespace, Inc. — website hosting and form processing

  • Google LLC — Google Analytics 4 (analytics in aggregated form)

  • Kit (formerly ConvertKit) — email subscription management and broadcast delivery

Some of these providers are based outside the UK/EEA (notably the United States). Where this is the case, transfers are governed by appropriate safeguards including the EU-US Data Privacy Framework, UK Extension to the Data Privacy Framework, and Standard Contractual Clauses, as applicable.

We may also disclose information where legally required (for example, in response to a court order or lawful regulatory request).

6. How long we keep your information

  • Newsletter subscribers — until you unsubscribe, then up to 30 days for unsubscribe processing.

  • Contact enquiries — up to 24 months after the last meaningful interaction, then deleted unless an active relationship exists.

  • Coaching/client records — for the duration of the engagement plus 6 years to meet UK record-keeping requirements.

  • Analytics data — Google Analytics 4 data is retained according to property settings (currently up to 14 months for user-level data, indefinitely for aggregate reports).

7. Cookies

The Site uses cookies and similar technologies for the following purposes:

  • Strictly necessary cookies — required for the Site to function (session, security, form submission). These cannot be disabled.

  • Analytics cookies — Google Analytics 4 to measure aggregate visitor behaviour.

  • Functionality cookies — to remember preferences such as the cookie banner acceptance state.

  • Bot protection cookies — Google reCAPTCHA to prevent automated abuse of forms.

Where required by law, we ask for your consent before placing non-essential cookies. You can change your preferences at any time using the cookie banner. You can also block or delete cookies through your browser settings. If you do, some parts of the Site may not function correctly.

8. Your rights

Under UK GDPR you have the following rights:

  • Right of access — request a copy of the personal information we hold about you.

  • Right to rectification — ask us to correct information that is inaccurate or incomplete.

  • Right to erasure — ask us to delete your personal information (subject to legal exceptions).

  • Right to restrict processing — ask us to limit how we use your information.

  • Right to data portability — receive your information in a structured, commonly used, machine-readable format.

  • Right to object — object to processing based on legitimate interest, including direct marketing.

  • Right to withdraw consent — at any time, where processing is based on your consent.

To exercise any of these rights, email us at liam@liamsandford.com. We will respond within one month, as required by law.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk if you believe we have not handled your data properly.

9. Security

We use technical and organisational measures to protect personal information against loss, misuse, and unauthorised access. No method of online transmission or storage is 100% secure; we cannot guarantee absolute security but commit to acting promptly on any incident we become aware of.

10. Third-party links

This Site contains links to third-party websites and platforms (LinkedIn, Instagram, X, Facebook, book retailers, etc.). We are not responsible for the privacy practices of those third parties. Please review the privacy policy of any third-party site you visit.

11. Changes to this Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent revision. Material changes will be communicated via the Site banner or by email to active subscribers.

12. Contact

For any privacy-related question or to exercise any of your rights, contact:

Liam Sandford liam@liamsandford.com https://liamsandford.com/contact